Aloe Vera of Australia's mission started in the 1970s when their founder Jennifer Mc Dougall had a dream to own her own health and beauty company, with an enthusiastic belief in Aloe Vera and a desire to improve people’s lives. The mission of Aloe Vera of Australia was to develop a range of naturally based products that help people to be healthier and happier. At Aloe Vera of Australia, they believe that health is the most important thing in life. It underpins everything else that is important, like friends, family, career and our dreams.