Aloe Vera of Australia's mission started in the 1970s when their founder Jennifer Mc Dougall had a dream to own her own health and beauty company, with an enthusiastic belief in Aloe Vera and a desire to improve people’s lives. The mission of Aloe Vera of Australia was to develop a range of naturally based products that help people to be healthier and happier. Celebrating healthy skin, healthy family and healthy lifestyle.