The College Board is a mission-driven not-for-profit organization that connects students to college success and opportunity. Through programs and services in college readiness and college success such as the SAT and the Advanced Placement Program, the College Board clears a path to college for more than seven million students annually. In 2018, the organization launched a new $25 million scholarship program that guides students through the college planning process and offers them a chance to earn money for college for each action they complete.