The brightest star on Lubbock’s metropolitan skyline, the Overton Hotel & Conference Center, is conveniently located in the heart of the Hub City just steps from Texas Tech University. Artfully designed with an emphasis on stylish, modern spaces with a kick of sophistication and Lone Star State sass. The 15-story landmark hotel is glamorous yet grounded, capturing the rich heritage and friendly unpretentious attitude that make West Texas a mecca for modern-day cowboys, country musicians and the state’s most accomplished winemakers.