Branding is what your customers think and feel about your products or service it as the cornerstone of marketing. Marketing communications is how organisations reach out to audiences and build and manage their brands in the customer’s minds.
This seminar provides participants with an understanding of the concepts underpinning marketing communications and branding activities at a practical level in order to empower the participant to coordinate communications activities and manage campaigns.
Benefits
For all those who have the responsibility for developing and
managing marketing communications and brand support activities within their
organisations.
Learning Objectives
After being exposed to the seminar the participants:
- Understand the concepts of brands and branding, the value of brands and how they are built.
- Will gain an appreciation of the role of marketing communications in the building of brands
- Understand the changing role of traditional and digital media in brand building.
- Understanding the roles characteristic and effectiveness of the different tools and media types.
- Will draw up a marketing communication and brand plan and creative brief.
Training Methodology
The seminar combines presentations with case studies, best practice guidance, videos, discussions and interactive activities that will help you develop a comprehensive understanding of marketing communications and branding. Participants are encouraged to share experiences from their own cultures and organisations.
As we work through the content you will develop strategies, plans, campaigns and activities you are confident of implementing when you return to your office.
Who should attend
- Product Planning and Development
- Business Development
- Brand Development
- Finance
- Corporate Planning
- Costing
- Revenue Management
- Market Research
- Merchandising
- Sales & Marketing Manager
REGISTRATION FEES
STRUCTURE - Book before the 27th of September and get 10% OFF
3 Day Conference = ZAR 17, 000/ USD 1,400.00 per delegate includes, round trip
airport transfer, training material and conference documentation, Arrival,
Mid-Day & Afternoon tea breaks with snacks, lunch, limited refreshments and
a complementary 1 day tour & sightseeing to one of our famous attractions.
3 Day Conference
= ZAR 24,000/ USD 2,000.00 per delegate includes, round trip airport transfer, 3 nights bed
& breakfast, training material and conference documentation, Arrival,
Mid-Day & Afternoon tea breaks with snacks, lunch, limited refreshments and
a complementary 1 day tour & sightseeing to one of our famous attractions.
***Note:
The tour will be taking place on the day after the conference. Eg. Should the conference end on a Friday, the tour will take place on the Saturday
Payment Should be made Within 7 working
days after reception of the invoice; failure to which, attendance will not be
permitted unless agreed otherwise with BARAKA Concepts and Events preceding the
confirmation of the booking.