Talks by Adrian Reed & Penny Pullan
September 04, 2018  ·  1Spatial


The Cambridge Business Analysis Community is thrilled to invite you to a ‘CBAC special event’ to start the new season where we will be welcoming not one, but two outstanding & internationally renowned speakers, Adrian Reed and Dr Penny Pullan, who will explore the key interpersonal and leadership skills and techniques involved in ensuring the projects we work on deliver true value to our organisations.

Adrian Reed: Leading from the Middle: Influencing and Delivering in Tricky Project Environments

There are many techniques that we can draw on to analyze, specify and design new innovative business solutions.  Yet too often change fails.  It is oh-so-easy to deliver everything we were asked to deliver, only to find out that the situation was far more complex than we thought.  In many cases the people aspects of change are the hardest, and we draw intuitively on our ‘softer’ interpersonal skills.   We “lead from the middle” and influence without authority. In some cases it may be our interpersonal skills that help enable us to turn a failing project into a resounding success.

In this presentation, we explore some practical techniques for working with stakeholders in tricky, political, and conflict-laden situations.  You’ll hear:

  • Practical techniques for stakeholder analysis and engagement

  • Techniques for considering different stakeholders’ perspectives

  • Tips for facilitating in situations where stakeholders simply don’t agree

  • How to survive—and even thrive—in highly political cultures

    Dr. Penny Pullan: Making Project Workshop (and Meetings) Work.

    How can we connect authentically with others on projects? How can we show up wholeheartedly for project meetings so that our stakeholders leave them with a smile? When so many of us work far away from others in our teams, how do we form strong connections and communicate deeply when we only meet on conference calls or virtual sessions?

    In our fast paced world of work, where multi-tasking is the norm, how do we engage people when they are likely to be distracted and pulled away by everything else that is happening around them?

    While this session will be lots of fun, Penny is deadly serious. Without leadership and engagement, business analysts might as well go home. Tricky projects need far more than processes, and project workshops and meetings are a great place to focus your energy. Penny will touch on: leadership, mind-set, identity, facilitation, risk, change, culture, creativity and lots more. She’s likely to draw live graphics and invite you to join in a simulation of virtual problem solving. Her hope is that you’ll leave reinvigorated to tackle your tricky projects and engage your stakeholders and team, wherever they are based.

    Event Details

    What are my transportation/parking options for getting to and from the event?

    1Spatial have kindly offered space to hold our next event at their office in the Cambridge Business Park.

    Free on-site parking is available and Cambridge North train station is only a quick 10 minutes walk away from their office.

    How can I contact the organizer with any questions?

    If you have any question, please contact the CBAC team at

    When does the event start?

    You can arrive anytime from around 18.00 for networking, snacks & drinks, and we will kick off the event around 18.15pm.

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