PDI Customer User Group Meeting 2025
A Community of North American PDI Enterprise & Logistics Users
February 17 - 20, 2025  ·  The Westin Dallas Southlake

WHY ATTEND?

The purpose of the PDI Customer User Group meeting is for PDI users to get together and discuss issues, share ideas, and network with other PDI customers. The forum allows users to learn and teach best practices, collaborate with each other, and provide feedback to PDI on future software strategies. The content is created and facilitated by your customer steering committee, made up of volunteers from PDI customers.

 

What you’ll do

The user group meeting is an open environment for users of PDI solutions to:

  • Discuss product-level topics and broader industry challenges
  • Exchange insights, tips, and best practices with your peers
  • Collaborate with and provide feedback to the PDI team
  • Influence the PDI product roadmap and future development strategies

What you’ll cover

The meeting will include the following topic areas:

  • PDI product roadmap and strategy
  • Customer-led presentations
  • Roundtable discussions on topics such as Accounting, Pricebook, IT, Daily Reporting, Order Desk, Integration, Logistics, Automation, Card Processing, Financials, Loyalty, Tobacco Solutions, Payments and more...

How you’ll benefit

By participating, you’ll be better positioned to:

  • Maximize your current PDI technology investments
  • Leverage practical tips and best practices
  • Resolve potential issues before they impact your business
Floor Plans


FEES



ONE TIME COMPANY RATE

+

INDIVIDUAL PER PERSON RATE

Retail Only Meeting

$1,595


$895

Wholesale Only Meeting

$1,595


$895

Retail & Wholesale Meetings

$2,195


$1,350

Payment: Each company will be charged a one-time fee, depending on which meetings they attend, plus the corresponding individual attendee fees. Attendees will be invoiced collectively as a company and payment is due upon receipt. 

Cancellation Policy: Registrations may be canceled by January 31 without penalty; email lgagne@pditechnologies.com. Any cancellations occurring after January 31 are non-refundable and the per-person rate will be invoiced. At this point, financial meeting commitments will have been made. 

WIFI ACCESS

MarriottBonvoy_Conference

WIFI Code:  PDI2025

(Open Internet Browser {Microsoft Edge}, and allow it to redirect you to Access Page, where you enter in the WIFI Code.)

CONTENT QUESTIONS?

For Retail questions, contact either:

Becky Schall at Becky.Schall@circlek.com

Monica Lunde at MLunde@kwiktrip.com


For Wholesale questions, contact:

Rachel Townsend at Rachel.Townsend@carsonteam.com


Agenda
Monday, February 17
1:00 PM - 2:30 PM
1:00 PM - 2:30 PM
- Meeting Introduction - RCUG Steering Committee - Ice Breakers - RCUG Steering Committee - Retail Roadmap - PDI
2:30 PM - 3:00 PM
2:30 PM - 3:00 PM
3:00 PM - 4:20 PM
3:00 PM - 4:20 PM
- RSM Implementation experience with Will from RaceTrac - Forms Best Practice Panel
4:20 PM - 4:30 PM
4:20 PM - 4:30 PM
4:30 PM - 5:30 PM
4:30 PM - 5:30 PM
- Feedback on past meetings (All Areas, Highest Ratings)
5:30 PM - 6:15 PM
6:15 PM - 8:00 PM
Tuesday, February 18
7:00 AM - 8:00 AM
7:00 AM - 8:00 AM
8:00 AM - 8:15 AM
8:00 AM - 8:15 AM
- Ice Breaker - Chad Oakley - Breakout Review
8:15 AM - 9:15 AM
8:15 AM - 9:15 AM
Retail CUG Breakout Session 1
Retail CUG Breakout Session 1
Retail CUG Breakout Session 1
Retail CUG Breakout Session 1
9:15 AM - 9:45 AM
9:15 AM - 9:45 AM
9:45 AM - 10:45 AM
9:45 AM - 10:45 AM
- Rebate Manager - Jaydie Tatum - Server Performance - John Miller
10:45 AM - 11:00 AM
10:45 AM - 11:00 AM
11:00 AM - 12:00 PM
11:00 AM - 12:00 PM
Retail CUG Breakout Session 2
12:00 PM - 1:00 PM
12:00 PM - 1:00 PM
Customers Only from 12:30 PM - 1:00 PM
1:00 PM - 2:30 PM
1:00 PM - 2:30 PM
- Welcome & Introductions - Review Agenda - Product Roadmap Discussion
Retail CUG Breakout Session 3
Retail CUG Breakout Session 3
Retail CUG Breakout Session 3
- Welcomes and Introductions - WCUG Steering Committee - Legal - Update from PDI - CP Focus Group Update
3:00 PM - 4:20 PM
3:00 PM - 4:20 PM
- Table Topics by Module - Jaydie Tatum & RCUG Committee - Comdata - PDI
Customer Led Presentation - John McCargill Wholesale CUG Breakout Session 1
Customer Led Presentation - Elle Cox Wholesale CUG Breakout Session 1
Customer Led Presentation - Carole Cortinez and Janice Patrash Wholesale CUG Breakout Session 1
Customer Led Presentation - Anthony Torlone & PDI Team Wholesale CUG Breakout Session 1
3:00 PM - 5:30 PM
3:00 PM - 5:30 PM
- Jay Moore (CK) Brief overview of PDI's Payments Platform and open discussion on pain points and best practices to grow customer loyalty and stabilize payment costs.
4:20 PM - 4:30 PM
4:30 PM - 5:30 PM
4:30 PM - 5:30 PM
- PDI Retail/Wholesale Upgrade Panel
Wednesday, February 19
8:00 AM - 9:15 AM
8:00 AM - 9:15 AM
- Experience Designer led by PDI Overview of PDI’s newest product, PDI Experience Designer, our new, self-service loyalty-integrated Campaign Personalization Tool allowing for segmentation and targeted omni-channel messaging.
- Fintech Led Presentation - Becky Schall & Mark Kimber - Customer Support
- Welcome - Recap - Speed Networking
9:30 AM - 10:30 AM
9:30 AM - 10:30 AM
- Tobacco Solutions led by Jessica Starnes (Weigel’s) + Joey Low (Citgo)
Retail CUG Breakout Session 4
Wholesale CUG Breakout Session 2
10:30 AM - 11:00 AM
11:00 AM - 12:00 PM
11:00 AM - 12:00 PM
Wholesale CUG Breakout Session 3
- Employee Engagement led by Jessica Starnes(Weigel’s) + Chrissy Marzano (Newcomb Oil) Discussing Employee Engagement Opportunities with PDI Loyalty.
- Wrap Up - Feedback on sessions - Planning for Connections
Wholesale CUG Breakout Session 3
12:00 PM
12:00 PM
12:00 PM - 1:00 PM
12:00 PM - 1:00 PM
Customers Only from 12:30 PM - 1:00 PM Wholesale - Table topic Networking Lunch
1:00 PM - 2:00 PM
1:00 PM - 2:00 PM
- Data: Measuring KPIs and outcomes led by Thyra Landis (Folk Oil) + John Lutz (Toot n’ Totum)
2:00 PM - 2:30 PM
2:00 PM - 3:00 PM
2:00 PM - 3:00 PM
(Optional) - Payments Focus Group
2:30 PM - 3:30 PM
2:30 PM - 3:30 PM
Wholesale CUG Breakout Session 4
Wholesale CUG Breakout Session 4
3:00 PM - 4:00 PM
3:00 PM - 4:00 PM
(Optional) - Loyalty Focus Group - Feedback on prototype of myPDI Promotions Portal
3:30 PM - 3:40 PM
3:30 PM - 3:40 PM
3:40 PM - 4:40 PM
3:40 PM - 4:40 PM
Wholesale CUG Breakout Session 5
Wholesale CUG Breakout Session 5
Wholesale CUG Breakout Session 5
Wholesale CUG Breakout Session 5
4:00 PM - 5:30 PM
4:00 PM - 5:30 PM
(Optional) - Dashboards & Data Focus Group - Feedback on prototype of myPDI Analytics Portal
4:40 PM - 4:50 PM
4:40 PM - 4:50 PM
4:50 PM - 5:20 PM
Thursday, February 20
7:00 AM - 8:00 AM
7:00 AM - 8:00 AM
8:00 AM - 9:15 AM
8:00 AM - 9:15 AM
- Recap - Wrap Up - Survey Completion
9:15 AM - 9:30 AM
9:15 AM - 9:30 AM
9:30 AM - 10:30 AM
9:30 AM - 10:30 AM
Customer Led Presentation - Elle Cox Wholesale CUG Breakout Session 6
Customer Led Presentation - John McCargill Wholesale CUG Breakout Session 6
Customer Led Presentation - Carole Cortinez and Janice Patrash Wholesale CUG Breakout Session 6
Customer Led Presentation - Anthony Torlone & PDI Team Wholesale CUG Breakout Session 6
10:30 AM - 11:00 AM
10:30 AM - 11:00 AM
11:00 AM - 12:00 PM
11:00 AM - 12:00 PM
- Grace Chambers and Matthew Murdock
12:00 PM
12:00 PM
Steering Committee
Marketing Manager
Manager, PDI Enterprise Technical Support
Pilot Travel Centers LLC
Wholesale CUG Steering Committee
Manager, Loyalty & Marketing Programs
CITGO Petroleum
Consumer Engagement CUG Steering Committee
Pricebook Coordinator
Buc-ee's
Retail CUG Steering Committee
Dir. of IT Applications, Solutions & Integr.
Carson Oil
Wholesale CUG Steering Committee
Project Manager, NA Branded Payments
Circle K
Consumer Engagement Steering Committee
IT Manager, Global Logistics
Circle K Stores, Inc.
Wholesale CUG Steering Committee
Director, Retail Accounting Systems
Circle K, Inc.
Retail CUG Steering Committee
Sales Support & Customer Service Supr.
Colonial Oil
Wholesale CUG Steering Committee
VP – Lubricants Division
Englefield, Inc.
Wholesale CUG Steering Committee
Director of IT
Friendly Express, Inc / Lewis & Raulerson
Retail CUG Steering Committee
Giant Eagle, Inc.
Retail CUG Steering Committee
Controller
Kelley Williamson Company
Wholesale CUG Steering Committee
Retail Accounting Efficiency Manager
Kwik Trip
Retail CUG Steering Committee
Loyalty & Digital Marketing Manager
Newcomb Oil
Consumer Engagement CUG Steering Committee
Manager, Accounting
Nouria Energy
Retail CUG Steering Committee
Sr. Manager Payables & Retail Systems
RaceTrac, Inc.
Retail CUG Steering Committee
Chief Financial Officer
Retif Oil & Fuel
Wholesale CUG Steering Committee
Divisional Controller
Sapp Bros., Inc.
Wholesale CUG Steering Committee
Chief Information Officer
Town Pump
Retail CUG Steering Committee
Manager, Rebate & Cost Exceptions
Tri Star Energy, LLC.
Retail CUG Steering Committee
Director of Loyalty & Tobacco Category Manager
Weigel’s
Consumer Engagement CUG Steering Committee

Vignesh Mahendran

Wholesale CUG Steering Committee

Joey Low

Consumer Engagement CUG Steering Committee

Mitchell Tindall

Retail CUG Steering Committee

Rachel Townsend

Wholesale CUG Steering Committee

Jay Moore

Consumer Engagement Steering Committee

Carole Cortinez

Wholesale CUG Steering Committee

Becky Schall

Retail CUG Steering Committee

Amy Morris

Wholesale CUG Steering Committee

Anthony Torlone

Wholesale CUG Steering Committee

Amy Wood

Retail CUG Steering Committee

Chad Oakley

Retail CUG Steering Committee

June Stanford

Wholesale CUG Steering Committee

Monica Lunde

Retail CUG Steering Committee

Chrissy Marzano

Consumer Engagement CUG Steering Committee

Kathy Kibler

Retail CUG Steering Committee

Jocelyn Brooks

Retail CUG Steering Committee

Brandon Lorio

Wholesale CUG Steering Committee

John McGargill

Wholesale CUG Steering Committee

Jerry Rapp

Retail CUG Steering Committee

Jaydie Tatum

Retail CUG Steering Committee

Jessica Starnes

Consumer Engagement CUG Steering Committee

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Hotel
LOCATION
The Westin Dallas Southlake, 1200 E State Hwy 114, Southlake, TX 76092
Map
Location: The Westin Dallas Southlake, 1200 E State Hwy 114, Southlake, TX 76092