OBJECTIVES
* Develop a prospect list by identifying individuals and groups who have the capacity and propensity to give in order to qualify candidates for further research and cultivation efforts
* Analyze the prospect list using characteristics such as in terest, values, giving history, and relationship to the organization in order to select potentiald onors for particular projects
* Implement and utilize a data management system that stores information about prospects to enable retrieval and analysis
* Rate prospects in categories of giving potential in order to prioritize and plan solicitations