OBJECTIVES
* Develop a compelling case for support by involving volunteers, staff, and other groups in order to communicate the rationale for supporting the organization's fundraising program
* Design a comprehensive solicitation program in order to generate financial support for the organization's purpose
* Ask for and secure gifts from prospects in order to generate financial support for the organization's purpose
* Evaluate the solicitation program using appropriate criteria and methodology in order to produce accurate analytical reports for effective decision-making