Third-party administered insurance is the fastest-growing sales channel for hearing aids in the U.S. If you're like most Fuel practices, you're likely feeling the impact of that on your patient population, providers and your bottom line. Marketing isn't magic—we can’t pull private pay patients out of a hat — but we can take what we know about consumer behavior and TPAs to build a marketing strategy that optimizes private pay opportunities and aligns with your overall TPA strategy. If your practice is struggling to combat the impact of TPAs in your market, join us for this session and learn tips, tricks and strategies to set your practice up for success. Learning Objectives: • Adapt your TPA strategies to align with your marketing strategies. • Evaluate key TPA data to know how it impacts your marketing efforts. • Apply TPA-specific marketing initiatives that can help in competitive markets. • Determine when to adjust your marketing practices for TPAs and when to stick with tried-and-tested marketing strategies to get the most efficient return on your marketing spend.