Navigating the shifting terrain of third-party payers (TPAs) while preserving high-quality hearing healthcare and a positive patient experience is a major hurdle, especially since reimbursements are declining and costs are increasing. Developing an effective TPA strategy that’s good for the patient, good for the practice and good for the provider is crucial for both your patients' hearing health and your practice's financial well-being. This session will include insights from audiologists who have successfully divested their practices away from TPAs. You will hear practical solutions and real-world insights, including their successes, challenges and proven strategies for overcoming obstacles and adapting programs to optimize TPA interactions. Learning Objectives: • Develop strategies for effective TPA patient management that allow your audiology practice or department to remain profitable. • Analyze treatment options to offer a full range of services that are accessible to all patients. • Prioritize best practices that allow audiologists to manage higher-level clinical services, increasing the availability of audiological services.