Healthcare marketing comes with unique challenges—one wrong turn can lead to compliance risks, fines or loss of patient trust. The Compliance Compass is your guide to marketing effectively while staying on the right path with HIPAA, ADA and ethical standards. In this session, we’ll help you steer clear of common pitfalls and show you how to safely communicate your message, collect leads and manage online reviews. You’ll also learn the rules for marketing under Medicare and how to protect patient data while using digital tools like search engine ads and email marketing. By the end, you’ll have a clear roadmap for marketing that’s both effective and compliant, so you can grow your practice with confidence—without losing your way. Learning Objectives: • Analyze compliance issues in medical marketing to determine what works at your practice. • Distinguish which AI and marketing tools to use responsibly while staying HIPAA-compliant. • Identify potential compliance concerns and adjust strategies to maintain legal and ethical standards. • Prioritize specific rules for marketing when dealing with federal insurance programs, such as Medicare.