Your practice is, no doubt, the best! But how do you get the word out to new patients? Before someone steps foot into your office, they have likely done their homework. While their first impression got them to schedule an appointment, it’s their last impression that will determine whether they become a brand advocate. In this session, you’ll step into your patient’s shoes and gain a fresh perspective on how your brand connects with them at each stage of their journey—from online searches and referrals to the waiting room and more. Gain strategies to amplify your brand at every touchpoint, capitalize on your strengths and build patient loyalty and trust. Learning Objectives: • Discover the expectations of today’s ENT and audiology patients. • Evaluate the role each team member plays in amplifying your brand. • Implement outside perspective on key opportunities for your brand to connect better with patients. • Assess opportunities to personalize your brand through provider profiles, testimonials, videos and more.