AI is reshaping the way patients search for healthcare, making it harder for practices to stand out in search results. This session is designed for healthcare practices who need to navigate the new reality of AI-driven search and adapt their marketing strategies to stay visible. With limited time to capture patient attention online, understanding where and how to invest in digital marketing is critical. You will gain actionable insights on leveraging local maps, SEO and paid search strategies to ensure your practice is found at the right time—when a patient is ready to seek care. Learning Objectives 1. Identify the intersection of AI-driven search and the online patient journey. 2. Utilize strategies for improving your presence in local search. 3. Implement optimization strategies for engagement by leveraging key opportunities in search and action-driven activities. 4. Adapt to AI-powered search algorithms by implementing modern SEO, paid search and local optimization tactics to maintain a strong online presence.