Clarity Through Creativity: Using Group Discovery to Create Compelling Campaigns
This is a Communication domain course.
Robust understanding of audiences, goals, key messages, and descriptors leads to clearer visual, verbal, and written communication. Learn how to develop impactful health-related campaigns by engaging stakeholders in the creative discovery process. By doing so, you’ll build important listening relationships and … you’ll have fun. As a group we’ll work through a health project campaign to demonstrate leading discovery processes, and we’ll end with a creative strategy brief and project implementation plan.