In a field where deadlines are tight, recognition is rare, and burnout is real, how do higher education communicators stay inspired? The Happiness Formula explores the powerful connection between personal joy and professional creativity. This session offers practical tools for protecting your peace, rediscovering your purpose, and thriving in the ever-evolving world of higher education communications. Whether you're early in your career or a seasoned pro, this session offers tools to help you reignite your passion, protect your peace, and find fulfillment in the vital (and often underrecognized) work of telling your institution’s story. Come ready to laugh, reflect, and leave with a fresh perspective on your work — and yourself.