Destination marketing organizations are increasingly having their work and relevancy challenged. How do we successfully convey our worth and the essential link to destination vitality we create? By telling our industry’s story with passion and skill. To move people, you must be able to move them emotionally and be a compelling, reasonable and educated voice. Learn skills on effectively speaking, actually speaking, as well as how to craft the message that you are bringing. This session will bring our industry’s story alive while training you to think and perform like a professional speaker.