Adam Johnson will present on Zartico's newest solution, Digital Campaign Optimization (DCO). Have you ever heard a DMO say they ran a digital campaign and it had an outlandish ROI attached to it like $273 to $1 and you thought to yourself, "How is that even possible with an impression based digital media campaign?" Zartico has reimagined attribution with the help of industry agencies including Miles Media, BVK, MMGY and Noble Studios who have shared their pain points with current attribution models in developing this new solution. Jennifer Casey will present on “Near & Now,” a captivating travel series designed to showcase the hidden gems and untold stories of cities across the United States. Each episode focuses on a unique destination, spotlighting must-see attractions and activities nearby, making exploration both accessible and inspiring. From heartwarming local legends to exhilarating outdoor adventures, this series provides viewers with not just an escape, but a way to engage directly through actionable giveaways and exclusive promotions. Hear from Rachel Normansell about Yodel’s innovative technology designed for Convention & Visitor Bureaus (CVBs) and Destination Marketing Organizations (DMOs) that enhances the promotion and visibility of events listed on their event calendars, solving critical challenges in the process. Yodel’s technology streamlines the process by automatically gathering virtually all local events and delivering them directly to the CVB’s event calendar. Paul Haga will share how using a combination of E-mail, postal data, geo-fencing and even OTT/CTV, the Minnesota Star Tribune is able to curate a multi-faceted approach to target, reinforce and track travelers from their homes to their industry partner lodging properties, attractions and more.