Print is not dead, but yours might be. Learn from our experience of talking to thousands of travelers per year on what they are looking for in travel guides and why it’s an essential part of your local advocacy efforts as well. The era of the print directory was long lived but is now at least 10 years past its useful need. So, is print dead then? No! Magazines are in their golden age with new national titles and celebrity titles being added every year. Learn the principles to not only make your print travel guide relevant again but discover how to make it one of your primary brand and advocacy vehicles.