Breakout: Tourism Asset-Based Economic Development
Dr. Maree Forbes Gaughan will discuss Asset Based Economic Development, an approach that begins with existing tourism assets and builds upon the distinct culture to create tourism offerings that are unique to the area, that can’t be duplicated.
9:45 AM - 10:45 AMWed
200 BC
Speakers
Maree Forbes Gaughan
Chief Strategist and CEO
National Travel Center
Tourism is foundational to economic development and rather than chasing the few corporate and manufacturing re-locations that occur each year, offers sustainable economic development that can expanded, year after year. Asset Based Economic Development is an approach that begins with existing tourism assets and resources and builds upon the distinct heritage, culture, and nature to create tourism offerings that are unique to the area and can’t be duplicated in some other location. The result are authentic experiences that are very appealing to today’s visitors who are seeking attractive places to explore where they can relax and enjoy communicating and connecting with their travel companions. Learn how to begin the process in your community and build a sustainable economy for years to come.