Group Travel is alive and well but no longer made up of people traveling on huge motorcoaches looking for the lowest cost and willing to accept disjointed trips visiting those locations that would provide the biggest discounts. Like other leisure visitors, today’s group travelers are seeking engaging and interesting experiences, exploring with groups of 12-30, during which they can communicate and interact with their fellow travelers. Learn what they are looking for in a trip, how to craft experiences and journeys they will find attractive, the level of communications that will inspire them to book, the differences in their search and booking patterns, and services they will find especially attractive.