Cut through the AI hype with Janette Roush, Brand USA's SVP, Innovation and Chief AI Officer, as she delivers a straightforward look at how artificial intelligence is reshaping tourism. Whether you're already experimenting with AI or just getting started, gain real-world applications that organizations of any size can implement today. Learn how to work smarter, not harder, with AI tools while positioning your destination for success in an era of rapid technological change. No PhD required – just bring your curiosity and leave with practical insights you can put to work immediately.