OEM's, suppliers, software developers, payment providers, and utility companies each play a key role in helping to drive the adoption of EV vehicles. Does the customer just want fast, cheap, and green or is there more the story that requires the ecosystem has to come together and explore further? True partnership requires continuous collaboration, innovation, and thought leadership to overcome the barriers to EV adoption. How can everyone collaborate together to innovate, drive costs down and drive standardization while ensuring that there will be a charging infrastructure when and where it might be needed