In a year where holding in-person events wasn't possible, the Green Lake Association turned their traditional in-person field day into a virtual tour of three local farms that are putting conservation practices in action. The project titled, “Fridays on the Farm,'' debuted a five-minute video for each location and focused on the unique and practical, land and water protecting techniques that each farm uses. The series featured Avalon Creek Farm, Boerson Farm, and Pollack-Vu Dairy, and was delivered to the public via social media and e-newsletters. This video series has reached over 20,000 people to date. Through creative collaboration, educational initiatives can reach vast audiences even in years when things don’t go according to plan.