Onterra, LLC is a lake management planning firm based in De Pere, WI. We work on lakes throughout Wisconsin and Michigan's UP.
“Membership Capacity” reflects the value of any organization to the population of its possible supporters. People and households tend to join organizations if they believe doing so will reflect well on them, if they understand and believe in what the organization seeks to accomplish, and perhaps if they may receive something beneficial in return for their support. Lake, river, and watershed associations attract members who believe that by joining forces with neighbors, they can have a collective impact on the health of their lake. This session will draw on the River Alliance of Wisconsin’s experience attracting, retaining, and communicating with their members to highlight key concepts that water groups can use to enhance and grow their membership capacity. We will also discuss your membership challenges and successes.