Borrowing strategies for customer service training, staffing models, and service point design from the retail service industry is a common theme in the scholarship and research concerning Access Services in academic libraries. However, very seldom do these texts interrogate the specific cultural context inhabited by the American Retail Store. AS such, the uncritical cooption of service and management methodologies developed for the retail industry potentially leaves Access Services departments vulnerable to the neoliberal ideologies in which these practices were formed. In this way, the relationship between the retail industry and Access Services changes library spaces and experiences into a highly engineered system of display used to impose institutional values, drive down wages, and instill customer loyalty. In this presentation, the Access Services & Delivery staff at FSU Libraries propose a counter-rhetoric for Access Services librarianship; one informed by critical theory and designed to resist the neoliberal ideologies of the servicescape.