What the Automotive Industry Should Learn from Mobile OEMs Shift from Proprietary to Open SW Platforms
Over a decade ago, the mobile phone industry witnessed a notable shift from in-house software architectures to embracing open operating systems like Android. Today, a similar transformation is underway within the automotive sector.
12:15 PM - 12:45 PMThu
Hong Kong 1+2
Business Session
In both instances, OEMs encountered technical hurdles and strategic considerations, compelling them to reassess their value propositions and supply chain strategies.
This presentation delves into Nokia's experience as a case study, examining the rationale behind their choices and their development of a software platform based on Android with Google services replaced with alternative solutions. It explores the successes, challenges, and key insights gained from this endeavor, offering valuable lessons for the automotive industry to circumvent similar pitfalls.