The automotive industry grapples with inherent software and hardware risks, necessitating collaboration across various organizational departments. Key stakeholders, including Research and Development (R&D), risk management, compliance teams, and specialized entities like the Vehicle Security Operations Center (VSOC) and Product Security Operations Center (PSOC), must collectively address these challenges. To achieve a comprehensive understanding and assessment of risks, it is imperative to aggregate, integrate, and analyze diverse threat sources such as component/vehicle abstract models, vulnerabilities, threat intelligence, and the Vehicle/Cloud Intrusion Detection System (IDS), among others. This presentation aims to delve into the myriad threat sources, elucidate the process of risk assessment, and highlight the value generated for stakeholders within both Original Equipment Manufacturer (OEM) and their supplier organizations. Emphasizing a secure-by-design approach, the discussion will encompass the unique considerations and benefits for each user involved in ensuring the safety and integrity of automotive systems.