The session will demonstrate the EBU Connected Car Playbook, a strategy paper where European public broadcasters have come together for the first time to collectively address the future of radio in connected vehicles. The Playbook demonstrates how major broadcasters, including BBC, ARD and Radio France, share a vision on maintaining the relevance of live radio and on-demand content amidst the rise of digital connected technologies. The playbook serves as a comprehensive guide, detailing strategies and actions to ensure radio's presence and ease of access in the evolving automotive environment. This initiative underscores the industry's need to collaborate to continue delivering a great listening experience.