This not-to-miss session will provide frank, first-hand insights from a panel of Gen Zs (aka Zoomers) and Gen Ys (aka Millennials) – two generations that represent over 40% of the US population. Why does it matter? The financial services industry has an opportunity to prepare and deliver customer experiences that address generational expectations and demands: • Gen Zs, are the fastest growing group of customers, and already the most influential group of technology trendsetters. They are heavily influenced by social media, and challenge every aspect of a brand, from its core message to visuals, channels, payment options, and loyalty offers. • Gen Ys are expected to outspend every other generation of consumers this year. They are entering the front end of their prime wealth accumulation and spending phase. Hear from this panel their unfiltered perspectives on a range of topics such as how they choose their financial institutions, use wallets, make purchases, pay bills and their perspective on digital currency, cybersecurity and artificial intelligence.