Keynote: Amir Eylon presents "Using Traveler Sentiment and Behavior to Guide Your Path Forward" (LAKE SUPERIOR BALLROOM)
This session will examine what travelers are thinking using the most up to date research from the American Travel Sentiment tracker, behavioral insights from Travel USA, and how Minnesota’s travel industry can use this information to their advantage.
Join travel industry expert Amir Eylon, President & CEO of Longwoods International, as he presents not only a pulse check on American travelers and their sentiment, but information as to what to do about it! This engaging presentation from the head of this premier market research consultancy will examine what travelers are thinking using the most up to date research from the American Travel Sentiment tracker, as well as how they are behaving using insights from Travel USA (the largest and longest ongoing study of traveling Americans), and how Minnesota’s travel industry may use this information to their advantage. Amir’s energetic storytelling and sense of humor will not be just a bunch of data points on a slidedeck. Key takeaways for attendees include the latest research as to what American travelers are thinking and making travel decisions, the latest and most important trends emerging as a result of this sentiment and behavior and actionable insights as to what to do about it.