Presented by Explore Minnesota Executive Director Lauren Bennett McGinty, we will review Explore Minnesota’s 2025 accomplishments, including: • How our collective work continues to increase visitation and spend across every corner of the state • Our award-winning Star of the North strategy and campaigns, which promote Minnesota as the best state for travel, quality of life and economic opportunity • The launch of Explore Minnesota Film, the state’s first film office, and the Film Ready Community program • How we stood apart from our competitors and drove increased excitement for Minnesota