Executive Director, Lauren Bennett McGinty will also preview Explore Minnesota’s upcoming work, campaigns and initiatives for 2026, highlighting: • New opportunities to grow the Star of the North’s reach and impact, and how DMOs, CVBs and industry partners can benefit • Fresh spring/summer campaign assets highlighting the best of Minnesota lake life and a new strategic direction for our campaign targeting and media buys • Announcements for Explore Minnesota Film, the Outdoor Industry Recreation Partnership, and our work with Tribal Nations • The challenges and our solutions for the year ahead • A wrap-up of key takeaways from this year’s conference that will make your 2026 a success