Jen Casey, Gray Destination Marketing GDM360 GDM360 is a user-level, cross‑platform digital campaign engine that builds audiences in CTV and streaming audio, captures engaged site visitors, and then retargets those same people across display, video, and gaming to drive measurable bookings. Laura Wiltz, Advance Travel & Tourism Why SEO Still Matters in the Zero‑Click Era SEO is no longer about chasing clicks. It’s about staking your claim in the search ecosystem—across AI, social, and community spaces. Brands that master this will be the ones that are discovered, trusted and remembered. Jonathan Eckelberg, Eckelberg Productions Idea Accelerator Idea Accelerator is a plug-and-play creative system designed to help Minnesota's tourism industry identify, develop and activate innovative concepts to drive visitation. Think of it as an innovation lab that equips communities, small businesses and tourism leaders with a structured way to unlock new ideas and turn them into compelling, market-ready stories. Nick Cusick, Madden Media Shift Shift is Madden’s no-fluff, high-clarity workshop that brings community stakeholders into the process to center your brand, cut through the noise, and find your edge. Shift sets the foundation for bold, boundary-pushing creativity. Shift helps Minnesota’s tourism pros tell a sharper story that travels farther (and works harder), build confidence to cut through noise and shape a brand strategy that guides every tactic that follows. Adam Johnson, Adara Paul Haga, Star Tribune Booking Data Intelligence Adara and the Star Tribune, two competing media agencies, are partnering to provide booking data intelligence. With media campaigns traditionally focused on click-through rates and video completion rates, all media clients of Star Tribune and Adara have the ability to see hotel searches and bookings, as well as ADR, average stay, total revenue, etc. Chris Lukenbill, Shrpa Atlas Social Atlas Social is an AI-powered social media automation tool built specifically for DMOs and experience-based businesses. Attendees will see how Atlas Social fits naturally into existing workflows, how it extends the value of content destinations already have, and how AI can be applied in a practical, approachable way without replacing creativity or local voice.