How do outdoor recreation events and opportunities turn communities into destinations—and great places to live? This panel digs into real-world wins from organizers and supporters of the Gravel Biking National Championships hosted in La Crescent, and Minnesota’s Iron Range, where mountain biking has fueled economic impact, boosted quality of life, and strengthened local identity. Hear candid lessons, practical strategies, and takeaways you can apply in your own community—whether you’re event-curious or ready to go big.