Leadership has the power to energize every corner of an organization, from strategic decisions to the smallest daily tasks. Yet in the world of safety and health, leadership is too often overlooked as the critical spark that fuels a strong culture. We spend a great deal of time on the “what” and “how” of safety—procedures, checklists, and compliance—but far less time exploring the “why” that truly powers lasting change. A resilient safety culture requires more than performance metrics and protocols. It runs on trust, accountability, and the courage to speak up before problems escalate. In this presentation, Greg Kent shines a light on this gap by examining the root causes behind the fatal aircraft crash of Czar 52—not to focus on aviation, but to reveal universal leadership lessons that apply to every workplace and every industry. The incident demonstrates how unchecked ego, hesitancy to confront unsafe behaviors, and a breakdown in communication can drain the energy of a safety program long before a catastrophic event occurs. It also highlights the countless opportunities that existed to interrupt the chain of decisions and prevent tragedy. Greg’s message is clear: hindsight may be 20/20 after the crash, but foresight is a skill we can strengthen today. By translating these lessons into everyday practice, leaders at all levels can generate the kind of positive energy that charges safe behaviors at home, on the road, and in the workplace. This keynote challenges attendees to rethink safety leadership—not as a soft skill, but as the driving force that keeps organizations powered, protected, and prepared.