Badvertising: Fossil fuel ads - why we need to end them and how to do it
2:00 PM - 3:45 PMWed
Room Sandlersalen (first floor)
Speakers
Hannah Nilsson
Volunteer Coordinator
Greenpeace Sweden
Gunnar Lind
Co-founder of New Weather Sweden
Femke Sleegers
Founder / coordinator
Reclame Fossielvrij / Fossil Free Advertising NL
Cecilia Solér
Senior lecturer at the Department of Business Administration, at the University of Gothenburg
University of Gothenburg
Andrew Simms
Co-director / coordinator
New Weather Institute / Rapid Transition Alliance
Anna Jonsson
Co-founder
New Weather Sweden
Organisers
Badvertising
New Weather Sverige
Rapid Transition Alliance
Greenpeace
New Weather Institute
The New Weather Institute is a co-op and a think-tank, created to accelerate the rapid transition to a fair economy that thrives within planetary boundaries.
Why, in a warming world, are we surrounded by ads for polluting products and lifestyles that make the problem worse? This seminar - hosted by the Badvertising campaign, New Weather Institute, Rapid Transition Alliance and Greenpeace Sweden - introduces the new international campaigns seeking to do what public health campaigns against tobacco did for cigarette advertising, but this time for high-carbon adverts. It will look at what fossil ads are, and why fossil fuel ads and sponsorships need to be stopped. We will hear about the European Citizens Initiative (ECI) that proposes a European ban on fossil fuel advertising and sponsorships, as well as cities pioneering moves from cities such as Amsterdam and the Hague who are introducing fossil ad bans locally. And research on how fossil advertising influences our minds. There will also be time to workshop and make your own plans on how to end fossil fuels ads in your city. LINK to connect to the online streaming: https://greenpeace.zoom.us/j/94847348697