(111) Pricing Optimization and Customer Stratification - How to Maximize Profitability (1 Time Only)
Is your #1 Gross Profit customer your #1 Net Profit customer? Explore how cost to serve and other margin erosion impacts the bottom line. We'll discuss techniques to gather this data and apply it to separate your customers into 4 groups - Core, Opportunistic, Marginal and Service Drain. Then we'll chat on approaches to improve those net profit numbers by altering how you manage your pricing and service relationship with each group.