As digital transformation continues to disrupt Distributors, a tightly integrated e-commerce platform is now a competitive advantage. What happens when industry consolidation and traditional retail is being disrupted? Marlo Beauty confronted these challenges and embraced digital marketing and e-commerce to transform their brick-and-mortar business into a category leader in professional beauty supply achieving greater results via selling online. Shane Doyle from Central Data joins Ingmar Korstanje to discuss how the combination of Infor Distribution and Enterpristore Ecommerce propelled Marlo Beauty, allowing them to not only survive but thrive in this new distribution landscape.