Why the Lighting Industry Needs To Stop Talking to Itself and Start Talking to the Public
2:15 PM - 3:15 PMSat
Churchill B1
Breakout Session
Speakers
JP Bedell
Sales Representative
Light and Health Research Center
In today's climate of fierce value engineering and commoditization of a wide variety of lighting products, lighting designers cannot, project by project, convince all stakeholders of the importance of lighting. To break the constant cycle of value engineering, we must create demand for high-quality lighting in our culture. This shift will ensure the much broader adoption of the technologies the industry has pioneered or incorporated over the last 20 years. We will discuss the need for our industry into educate industry groups long before projects are being proposed and how to use public channels to build an awareness and passion for light in the general public.