The game of basketball was changed in 1979 with the introduction of the 3-point line. Teams had to adapt their strategies to stay competitive. The COVID-19 pandemic similarly changed the game for events-focused fundraising. For nonprofits to remain competitive, it’s imperative to look at your own events and ask yourself, “Does our pre-pandemic event strategy still compete?”
In this session, CCS Fundraising will share evidence about the changing landscape and methods to help you think more strategically about your events. We will cite Case Studies from recent clients, share lessons learned in a post-pandemic fundraising world, and provide actionable steps to incorporate events into your Major Giving Program that you can take back to your organization.