Most responsible gambling (RG) strategies fail not because they are misguided, but because they fail to connect with players. In this workshop, we will examine why many RG messages and tools miss the mark, exploring common player misconceptions such as the gambler’s fallacy, illusion of control, and other erroneous beliefs that drive risky play. Drawing on research from the Positive Play framework, we will discuss how to design and deliver RG communications that resonate—focusing on the right audience, using language that empowers, and leveraging social norms to inspire sustainable behavior change. Through an engaging mix of evidence, case studies, and practical exercises, participants will learn how to critically evaluate existing RG strategies, move beyond one-size-fits-all solutions, and apply behavioral insights to create messages and tools that players actually use. We will also explore the role of incentives, personalized feedback, and player data in improving uptake and adherence to RG tools. Attendees will leave with a toolkit of actionable strategies to “land” RG in ways that promote healthy play while strengthening trust and loyalty. Learning Objectives: By the end of this workshop, participants will be able to: 1) Identify the key cognitive biases and misconceptions that undermine responsible play, and explain how these influence player behavior. 2) Apply Positive Play principles, tailored messaging, and social norm strategies to design RG communications that engage target audiences. 3) Evaluate and refine RG programs using evidence-based approaches, including personalized feedback, incentive structures, and player-account data, to increase tool uptake and adherence.