Keeping hearts beating in your community is why you do what you do. But does the general public know
what that consists of? One of the biggest misconceptions companies, big or small take for granted, is assuming everyone knows your job. And for a public organization to be open about what's going on, that's
how you gain trust. Your uniform is one thing, but knowing what your uniform means to the public? You're
in a whole new ball game!
In my world, branding is what I do daily. It's 'all the things' the marketing world offers, wrapped up with a
big red bow. And while it takes time and effort, there's a method to the madness. Whether it's job opportunities, congratulatory posts or graphing monthly call logs, you can build your community by showing them what you do, day in and day out. See what I did there? I took the job at your agency and turned it into a way to tell everyone why you do what you do!
Spend some time with me and you will learn the importance of branding, how to do it and most importantly the real reason why you should focus on it. While we are all running on fumes in the race of life, there is a priority and a need for you to brand your agency. A session like this only happens every now and then...and then has already passed you by. Let's look at now! And show your community what now means for your agency.