Eileen Freiburger, CFP®, has spent more than 40 years guiding clients through life's most complex financial, later-life, and end-of-life decisions-— but it was navigating this in real time for her 89-year-old mother, and quietly beginning to look at the road ahead for herself, that taught her more than four decades of practice ever had. What she discovered humbled her. How CCRCs actually function financially, what happens when residents run out of money, the role of state oversight, how care environments shape cognitive outcomes — none of it was what she had assumed. In this session, Eileen shares those hard-won lessons, and explores something unexpected that emerged along the way: how navigating this space with intention creates genuine purpose, deeper trust with clients, and the kind of multigenerational family relationships that define a truly meaningful practice. If you want to show up better for the families who need you most — and maybe find your own next chapter in the process — this one's for you.