Teaching Business & Marketing in an AI World
1:00 PM - 2:30 PMThu
Benton North - Salem 1C
Financial Services Marketing & Sales Mgmt & Entrepreneurship
Speakers
Tracy Skeens
Explore the impact of artificial intelligence on modern business and marketing practices. Analyze classroom strategies that integrate AI tools while maintaining academic integrity and critical thinking. Design learning experiences that mirror real-world applications of automation, data analytics, and digital marketing. Leave equipped with practical frameworks that prepare students for an evolving workforce.