Beautiful finished project photos matter, but they are only one part of the story. For landscape designers, images can do far more than fill a portfolio. Used strategically, they become business-building tools that attract better-fit clients, communicate the value behind the design process, and support stronger sales conversations. In this seminar, Chris Major will show how landscape designers can use images through the stages of Curiosity, Enlightenment, and Commitment. Attendees will learn how to think more intentionally about the images they capture and share, including finished project photography, work-in-progress images, detail shots, team images, and case study visuals. Chris will also show how the right visual story can support hiring. The same images that help clients understand what it is like to work with a company can also help future team members understand the kind of work, standards, and culture they may want to be part of. Attendees will leave with a clear framework for choosing and using images that build trust, show value, attract the right people, and help them take the next step with confidence.