Collaboration in the automotive industry has always been challenging, with suppliers and automakers taking a cautious approach, at best, to working together. In the domain of automotive cyber security, the stakes have been even higher, due to concerns about not only the potential to give away trade secrets but about the possibility of sharing information that could compromise the security of current and future cars. Despite this tendency toward protecting industry IP, securing vehicles requires collaboration, and the industry has taken some positive steps in the right direction, such as the Automotive ISAC, in-person workshops at industry events, and through interactions via standards setting activities. COVID-19, however, has made collaboration even more difficult than before, and now, more than ever, the industry needs to find creative ways to work together. This keynote talk will discuss the challenges involved in collaborating in this segment of the industry and provide some ideas for how the industry can work together, even in an age when in-person interaction is often impossible.