Since the introduction of personal information into the vehicle, the question has always been: ‘Who owns the Data?’ There has never been a clear answer, but through regulation in the EU we have seen some framing of an answer. From GDPR, which was a broad application of data privacy and consumer rights, to the draft publishing from the European Data Protection Board’s (EDPB) Processing Personal Data In The Context Of Connected Vehicles And Mobility Related Applications the answer may be closer than you think.