Opening Session & Keynote 1: Tourism Matters for Minnesota
Presented by Lauren Bennett McGinty, Executive Director, Explore Minnesota
Sponsored by Greenspring Media
Location: Grand Ballroom
9:00 AM - 10:00 AMTue
Explore Minnesota’s Executive Director Lauren Bennett McGinty will review the agency’s work, campaign and highlights from 2022, and share what’s planned for 2023 and beyond. Lauren will share next steps for the agency’s new strategic vision along with the state of the industry, a sneak peek at the new spring/summer campaign, industry programs and #TourismMatters.