Don't disappear during a recession - instead take advantage and maximize your exposure using the right techniques. Insights and data can help drive your campaign to produce the best results, and when you have and use this knowledge, you can invest wisely and target the right audience. Therefore you can keep your customers and prospects loyal to your brand. You're going to want to continue to build brand/customer loyalty. Let's discuss how to do it now and create resiliency for your destination.